By Fiona Stocker.
The Kingthing Marketing office epitomises the modern workplace. There are no cubicles here, it’s all light and airy spaces, standing desks and music. There’s creative chat in the air and dogs on the floor.
Yes, dogs! Kingthing has almost as many as it has people. They’re the Canine Resources and Feel-good Department. ‘Dogs lighten the mood,’ says Director Rebecca King. ‘I really like how the team feels comfortable with bringing them in.’
Kingthing is a marketing agency and by nature a creative place, so it makes sense to have an environment where the team feels at ease. Natural work breaks involve patting or possible singing along with Oak the husky, to give the synapses a chance to refire.
The agency was first run from Rebecca’s desk at home, when she set about helping Tasmanian businesses get their brands out and about more effectively seven years ago, as a consultant.
Once Kingthing was in the swing, husband Rob King came on board, joined shortly after by a succession of young, vibrant and smart team players. Cut to the present day and it’s a happy tribe of seven, this year named an Employer of Choice by the Tasmanian government. Clearly the dogs for happiness policy is working!
Today Kingthing is a full service bespoke marketing agency offering clients around Tasmania a smart and empowered approach to their online marketing. That means everything from a new website or help in building one, graphic design and branding. They write marketing strategies and pride themselves on their tactical plans – essentially a to-do list but much smarter.
Things that often confound business owners, like good social media, or search engine optimisation, are made accessible, doable, and possibly even enjoyable by these digital age wonder-women. (Plus one man, and several dogs).
Many clients first tap into what Kingthing has to offer through the Digital Ready program. This delivers a free two hour mentoring session to small businesses on behalf of the Department of State Growth – a quick fire way of getting small businesses the insights they need.
While the business ran from Rob and Rebecca’s home at first, they’ve long since moved into a heritage building tucked away between Brisbane and Earl Streets. This turns out to have been the ABC recording studios from the 1930s to 70s.
‘We love imagining all the old radio shows and famous people who would have been interviewed in here,’ says Rebecca. Brick red on the outside, it’s a palette of calm, creamy colours and pot plant greenery inside, and the perfect home for this modern day team.
As you’d expect of top Tasmanian marketers, they’ve got Launceston’s hottest and best winter secrets at their fingertips. Here are their tips.
Favourite Winter Rug Up Time
Rebecca loves ‘putting on my warm clothes and getting together with a bunch of friends at the Launceston Night Market. There’s mulled cider and yummy food and music playing. Everyone’s just really happy and it’s got a great vibe.’
Winter Handbag Essential
Probably not kept in a handbag, Rob’s merino wool beanie causes hilarity amongst the women of Kingthing when mentioned, as well as worn.
Winter Warming Rituals
Their weekly ‘Wine Down Friday’, takes them to one of the bars in the CBD to try whatever is on the menu. If they’re ‘feeling fancy’ says Claire, they go to Cinco Passiones for an Espresso Martini. Its new downstairs neighbour Bar Two is next on the list, adds Sarah. For a healthy kick and a turmeric latte, they love the moody M&B Bar on George Street.
Great marketing is a nuanced thing, but perhaps Kingthing show that the secrets to success are simpler. Happiness, a dog under one’s desk, and at heart, a personal approach.
‘We’re authentic and real,’ says Rebecca. ‘That’s really important.’